INTRODUCTION
Barcelona believes in fashion that goes beyond the boundaries and essentials. The ideal outfit for an Indian man, with a precise fit and modern hues. They create designs that do not overpower you, but rather bring out the best in you. It is India's fastest-growing men's fashion brand!
CHALLENGE
The brand was facing an issue through leads and was not really delighted with the leads they were getting to extend their franchisee. And then, Barcelona approached us to assist them in developing, leading and managing a pan-India franchisee for their fashion retail. Barcelona needed a sleek, highly reliable approach that provided real-time visibility into outcomes. Creating a brand from the ground up is difficult; this is what differentiates a creative team from others. When it comes to long-term goals, it is difficult to compete in the market and reach the target client. It was important to stay top of minded, to generate leads in order to expand the brand.
IDEAS
This introduced our brand and depicted it as a requirement gathering phase for lead generation. We helped them map out a creative strategy for ads, like what type of creatives and designs they will need to generate quality leads so that they can extend easily. A client is held together by knowledge, experience, and trust. This was accomplished throughout initiatives: digital marketing, branding, design, and creative strategy.
SOLUTION
Barcelona desired to provide its consumers with an integrated and seamless brand experience. In 4 months, the brand ran 12 "full-funnel" ads on Facebook, Instagram, Google, and LinkedIn, which meant conducting various campaigns with diverse aims to lead potential consumers. More importantly, by putting this strategy into practice in order to attract our franchisees, we have effectively positioned Barcelona for its next stage of expansion.
RESULTS
- Generated4K Filtered Quality Leads.
- 50+Franchisee Stores in India.
- 75XReturn on total Ad Spend.
- 65%Increase in Brand Following.
- 300%Increase in Quality Leads.
CLIENT’S FEEDBACK
We were so impressed with the outcomes that we plan to cover more than 150 locations in the next 12 months. This project grew into much more than the primary job of lead generating. It was a pleasure to collaborate with ETERPRIDE. They went above and beyond what we would generally expect from an agency. The company's ideas and strategies were quite beneficial to our campaign.
