Creating awareness about the unique product for business owners
Our partnership with Phoenix Business Advisory involved designing creatives which consisted of posts, videos and emailers, which earned them a staggering (increase in traffic).
The narrative
Phoenix has a unique product, an international business visa for Australia, which enables business owners to expand their business to Australia. The visa offered can only be availed by privileged business owners in India.
The objective
The purpose to draw a particular segment of customers to avail Phoenix's product was a daunting task. Business owners with a certain amount of capital are the only ones eligible to apply to Phoenix. Our campaigns focused on making this particular segment aware of Phoenix's vision.
Our take
To solidify the presence of a single product brand, our marketing strategy was to engage the masses in a way that makes them aware of its implications. Creatives, which included Facebook and Instagram posts, were made to be informative, as well as engaging. Easy to understand images and videos were key in achieving success for our partner. Our ad campaigns were directed at the key demographic which Phoenix wished to target.
